It’s official now: in Italy, dentists and dental surgeons can practice aesthetic medicine and carry out aesthetic procedures on patients’ faces. The amendment to Article 2 of Law 409/85 allows them to practice non-invasive or minimally invasive aesthetic medicine on the upper third, middle third, and lower third of the face.
Certainly, those who are accustomed to working on the face have an excellent chance of carrying out aesthetic treatments that are in harmony with people’s physiognomy and smile.
In addition, many dentists and dental surgeons already practice cosmetic dentistry and have a well-rounded perception of their patients’ faces and aesthetics.
It is also very likely that they have known the same patients for a long time, which makes it easier for them to understand their preferred approach to aesthetic medicine.
The importance of creating different but equal-quality environments
This is great news, but it is an occasion that forces practitioners to think about how best to incorporate this important and interesting new discipline into their services.
In fact, its introduction must be well thought out: patients who, until yesterday, thought of them only as dentists, suddenly find themselves with a completely different offer.
It is very important to maintain one’s medical credibility and not to create confusion in the patient’s mind, which would risk weakening the practitioner both as a dentist and as an aesthetic doctor.
In addition, aesthetic medicine is certainly not emergency medicine and is therefore accompanied by a style of communication very close to wellness, which has little to do with the spirit in which one usually approaches dental treatments, which, if not urgent, are at least necessary.
Experts suggest creating completely different outpatient environments for these two disciplines, defining a space dedicated to aesthetic medicine that is consistent with the spirit in which one approaches this type of treatment.
Let’s leave the “clinical” colors to the dental clinic and use materials and colors that are closer to the world of pleasure and well-being, always remembering that we are talking about aesthetic medicine and not about pure aesthetics, medical treatments, and not aesthetic treatments. Therefore, one must get closer to the feeling of well-being without betraying the professionalism of medical treatment.
For this reason, it is essential to equip the Aesthetic Dentistry Clinic with a chair that has the same level of technology and safety as the dental unit but is specifically designed and developed for aesthetic treatments, to qualify the clinic itself. The place needs to emphasize this important difference, among other things, with equipment that is certified as medical device, guaranteeing the highest level of safety and respect for the ergonomics of both the doctor and the patient.
Tecnocare®, together with a scientific committee chaired by Dr. Juri Tassinari, plastic and aesthetic surgeon, has studied a line of seating with specific accessories and features dedicated to this medical field.
Thanks to the LINDA NEXT AES and LINDA EVO AES chairs, complemented by the complete range of seatings specifically designed for this purpose, it is possible to reach all the most suitable positions for aesthetic treatments, enjoy the right lighting, and have all the necessary equipment at hand.
In addition, there is a configuration with specific accessories, such as high-tech lamps, also equipped with a video camera that allows the procedure to be recorded and, if desired, transmitted through a monitor connected to the Internet: this is the first integrated concept dedicated to aesthetic medicine, the result of advanced technology and research.
In fact, this setting allows doctors to provide the best treatments, and enjoy a dedicated and well-organized space while maintaining the same quality standard as the dental clinic.
The seating line can be produced in an extremely wide range of colors, with even glamorous tones that will help define the look and feel of the outpatient clinic and delineate a space that accompanies the mood of the patient approaching cosmetic medicine treatments, making their experience memorable.
Design, yes, even in medicine and especially in aesthetic medicine, as long as it is functional design, that is, a design that starts from the way it is used and transforms it into an object that becomes a point of identification for the practice, perhaps with colors that echo those of the clinic’s logo to give consistency and reinforce the brand image.
The very clean design of Tecnocare® chairs also highlights the fact that they are easy to sanitize since the absence of seams prevents the accumulation of dirt and there are no areas that are difficult to clean. This is also an important guarantee for the patient.
The outpatient room supports the patient experience
Dentists and dental practitioners now have a great opportunity: to integrate their offer with aesthetic medicine treatments in the cervicofacial area.
The most effective way to do this is to rethink outpatient clinics, creating different environments for dental and aesthetic clinics, consistent in technology but different in function, allowing patients to recognize the same standard of quality in both spaces.
At this point, the patient becomes a virtuous asset that can be served across multiple specialties, thus implementing the profitability of the practice. By giving the patient confidence in the quality of the treatment, he will be able to put himself in the hands of a dentist he knows well and who has earned his trust over the years, entrusting him with the health of his mouth and the aesthetic appearance of his face.
